Senior thinking. Hands-on delivery. Built around your business.
Every brand needs something different. I work with founders and leadership teams to drive growth.
Services
FRACTIONAL & MARKETING LEADERSHIP
As your Fractional CMO, I embed into your business, bringing strategic direction, commercial focus and hands-on marketing leadership, setting the strategy, leading your team and keeping things moving.
GROWTH, PERFORMANCE & E-COMMERCE
Unlock growth across paid, CRM and e-commerce, improving acquisition, retention and trading performance with a clear focus on sustainable, commercial results.
ADVISORY & WORKSHOPS
Senior marketing expertise when and where you need it. A strategic sounding board for founders and leadership teams, whether you're navigating a challenge, exploring an opportunity or need an experienced perspective around the table.
BRAND STRATEGY, POSITIONING & CREATIVE
I help brands sharpen their positioning, understand their customers and build a stronger identity, combining strategic thinking with creative direction and campaigns that deliver.
PROJECTS, CAMPAIGNS & LAUNCHES
Need to get something off the ground? I can lead specific marketing projects, campaigns and launches, bringing together the strategy, expertise and delivery needed to take an idea through to execution.
inside the room
Every business is different and every engagement is too. But the approach is simple.
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A deep dive into the brand, numbers, customer, team and opportunity, so the work is grounded in commercial reality.
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Clear priorities, a focused strategy and an actionable plan built around what the business actually needs.
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Turning strategy into action. I work alongside your team, lead the delivery and bring in specialist expertise where it's needed.
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Measure what matters, understand what's working and use the insight to make smarter decisions about what comes next.
“Any organisation looking for a marketing leader with the courage to shape bold strategy, the conviction to drive transformational change, and the empathy to lead teams with respect will gain immense value from Annie's expertise. Her ability to unite people around a shared vision while elevating both performance and culture makes her an exceptional asset to any forward-thinking organisation.”
Mars Craig - CPO / COO, Hello Molly
“I had the pleasure of working closely with Annie during her time at Lounge, and I couldn’t recommend her more highly.
What really impressed me was her ability to combine deep DTC expertise with a strong understanding of retail and brand, creating joined-up strategies that considered the entire customer journey rather than treating each channel in isolation.
In a high growth, fast-paced business like Lounge, she consistently brought clarity to complex challenges, ensuring marketing strategies were not only aligned across channels but fully connected to the wider commercial objectives.”
Arron Kooner - CCO, Lounge
Annie brings clarity. She cuts through complexity, challenges thinking constructively and helps founders focus on what will genuinely move their business forward. If you’re looking for someone who understands the realities of scaling because she’s lived them herself, Annie is exactly the kind of strategic growth partner you want around your leadership table.”
Louise Stephenson - Founder, The LCap Group
Get in touch
Tell me a bit about where you're at, and I'll come back to you to arrange a call.