how i can help.
Ambitious brands don't need another agency, they need a growth partner who's all in. I work alongside leadership teams and founders to build brands, accelerate growth, and deliver results with commercial impact.
Services
Your hands-on fractional cmo
As your Fractional CMO, I embed into your business and lead your marketing function, giving you the strategic direction, team leadership and commercial focus of a CMO, without the full-time headcount cost.
Growth & E-commerce Strategy
From paid to organic, CRM to influencer and across the trading function. I build growth strategies with impact that drive customer acquisition, improve retention and maximise revenue across every channel.
Board & Executive Advis0r
Sometimes what you need isn't embedded leadership, but a senior sounding board, for a specific decision, an investment round, or a growth inflection point. I provide senior level input alongside founders and exec teams when it matters most.
Marketing & Brand Strategy
Scaling fast or trying to cut through the noise? It starts with a clear strategy. I work with your team to audit what's working, define what's not, and build a focused, commercial plan that aligns to your growth goals.
Team Build & Structure
Scaling brings a moment founders across £0–50m, £50–100m and £100m+ all recognise: the structure that carried you this far often needs to evolve for what comes next. I advise on org design, hiring priorities and team shape, having built and rebuilt marketing functions from the ground up.
inside the room
Every brand is different, but the shape of the work usually follows the same four stages:
How an engagement typically unfolds.
discovery
Understand the business
1
A deep dive into the brand, the numbers, the team and the customer, so any recommendations are grounded in your commercial reality.
strategy
Set the direction
2
A clear, prioritised marketing and growth strategy; positioning, channels, teams and targets, built to be actioned.
embed
Lead the delivery
3
Working alongside your team as embedded leadership, leading marketing channels, brand positioning and creative, Working across the wider business to ensure clarity and cohesion .
review
prove it, then scale it
4
Structured reporting ad post-campaign analysis built for scale.
What People Are Saying
“Any organisation looking for a marketing leader with the courage to shape bold strategy, the conviction to drive transformational change, and the empathy to lead teams with respect will gain immense value from Annie's expertise. Her ability to unite people around a shared vision while elevating both performance and culture makes her an exceptional asset to any forward-thinking organisation.”
Mars Craig - CPO / COO, Hello Molly
“I’ve had the pleasure of working with Annie for the last ten years, and genuinely don’t think I’d be the leader I am today without her. She has one of the most brilliant minds, and every conversation with her leaves you seeing things differently. She has an incredible ability to balance commercial thinking with creative, people and purpose in a way that’s incredibly rare.
I’ve been lucky enough to be part of Annie’s team, and I’m beyond grateful for everything she’s taught me over the years, and continues to teach me. She creates an environment where people feel trusted, challenged and inspired to do the best work of their careers.
Annie is the kind of leader who transforms businesses, and also her people, in the best way. Any organisation that has the opportunity to work with her is incredibly fortunate.”
Jade Connolly - Creative Director, Bohomoon
“Annie has a great balance of strategic thinking and commercial awareness. She asks the right questions, keeps the wider business in mind and focuses on what will genuinely make a difference rather than doing something for the sake of it.
We’ve had countless conversations over the years where we’ve challenged each other’s thinking, shared ideas and talked through different situations, and I always value Annie’s perspective.
I have a huge amount of respect for what Annie has achieved throughout her career and wouldn’t hesitate to recommend her to any business looking for an experienced, commercial marketing leader.”
Natalie Fahey - CMO, Craftd
Get in touch
Tell me a bit about where you're at, and I'll come back to you to arrange a call.