“I had the pleasure of working with Annie during her time as interim CMO, and I wouldn't hesitate to recommend her.

Annie is an exceptional people leader with outstanding communication skills. She quickly built strong relationships across the business, integrated seamlessly with our existing teams, and created a far more collaborative way of working between departments. Her ability to bring people together and align teams around common goals had a noticeable impact in a very short space of time.

She combines strategic marketing expertise with a highly approachable and engaging leadership style, making her someone that people genuinely enjoy working with. Annie made a significant contribution during her time with us, and I would highly recommend her to any business looking for a capable, collaborative, and commercially minded marketing leader.”

I don’t say this lightly, Annie is one of the best marketing leaders I’ve ever had the immense pleasure to work with. Her expertise is rich, diverse and expansive, but what sets her apart from many in the industry is that it’s never surface level. Wherever a conversation goes, she has genuine depth and specialist understanding to back it up, the kind that only comes from having actually done the work.

She is exactly the kind of leader people hope to work for. Approachable, dynamic and gravitational in the way she leads. She listens properly, takes the ideas of others seriously, and has a rare skill for translating scattered input into substantive, defined, success-driven strategy. Her capacity to get highly complex media executions over the line, in environments with difficult stakeholder structures, while maintaining both strategic integrity and interpersonal trust, is something I personally still draw on as inspiration today. 

As a CMO, she strikes a balance that’s hard to find. Supportive and encouraging, but direct and goal driven. She understands at a deep level what it actually takes to build strong marketing teams and strategies that excel commercially.

I cannot recommend Annie enough, as a marketing expert, a leader, a colleague and a genuine driver of success. If I had the chance to work with her again, I would take it every single time.”

“Any organisation looking for a marketing leader with the courage to shape bold strategy, the conviction to drive transformational change, and the empathy to lead teams with respect will gain immense value from Annie's expertise. She unites people around a shared vision while elevating both performance and culture makes her an exceptional asset to any forward-thinking organisation.”

“Annie is one of the most strategic and commercially minded marketing leaders I’ve worked with. She has a real ability to cut through complexity, get to the heart of a challenge and turn it into a clear plan that drives results.

Balance big-picture thinking with actually getting things done. She works brilliantly with teams and brings people with her, while always keeping a strong focus on the commercial outcome.

I wouldn’t hesitate to recommend Annie to any business looking for an experienced marketing leader who can come in, make an impact and genuinely help move the business forward.”

“Annie is collaborative, approachable, and builds trust quickly, making cross-functional working feel effortless. What really impressed me was her ability to combine deep DTC expertise with a strong understanding of retail and brand, creating joined-up strategies that considered the entire customer journey rather than treating each channel in isolation.

If you’re looking for someone who can quickly integrate into your leadership team, align your business behind a clear marketing strategy, and help take your brand to the next stage of growth, I’d wholeheartedly recommend Annie.”

“Annie has a great balance of strategic thinking and commercial awareness. She asks the right questions, keeps the wider business in mind and focuses on what will genuinely make a difference rather than doing something for the sake of it. I have a huge amount of respect for what Annie has achieved throughout her career and wouldn’t hesitate to recommend her to any business looking for an experienced, commercial marketing leader.”

Annie has the rare ability to make everyone around her feel immediately comfortable, which makes working with her an absolute pleasure. She pairs that with a huge amount of digital and eCommerce expertise, always bringing a calm, thoughtful and strategic approach to everything she does.

Beyond her technical ability, Annie is simply a great person to work with. She’s someone you can trust, who genuinely cares about the people around her, and consistently brings out the best in those she works with. I’d have no hesitation recommending her to any team looking for an exceptional digital leader.

“I’ve worked with Annie for the past ten years, and genuinely don’t think I’d be the leader I am today without her. She has one of the most brilliant minds, and every conversation with her leaves you seeing things differently. She is able to balance commercial thinking with creative, people and purpose in a way that’s incredibly rare.

I’ve been lucky enough to be part of Annie’s team, and I’m beyond grateful for everything she’s taught me over the years, and continues to teach me. She creates an environment where people feel trusted, challenged and inspired to do the best work of their careers.

Annie is the kind of leader who transforms businesses, and also her people, in the best way. Any organisation that has the opportunity to work with her is incredibly fortunate.”

“Through my work with founders, CEOs and leadership teams, I’ve learnt that the people who create the greatest impact are those who’ve experienced the realities of scaling from the inside. Annie is one of those leaders.

Having led growth within founder-led, high-growth businesses herself, she understands the opportunities, the challenges and the difficult decisions that come with building ambitious companies. It’s this lived experience that makes her advice so valuable. She doesn’t offer strategy for strategy’s sake, she knows when to think long term, when to adapt in the moment, and how to focus on the decisions that deliver measurable ROI, strengthen EBITDA and create lasting commercial value.

More than anything, Annie brings clarity. She cuts through complexity, challenges thinking constructively and helps founders focus on what will genuinely move their business forward. If you’re looking for someone who understands the realities of scaling because she’s lived them herself, Annie is exactly the kind of strategic growth partner you want around your leadership table.”