Hi, I’m Annie,
Founder of The MKTG Room.
I've spent the last 15+ years inside some of the world's fastest growing consumer brands. From boardrooms to brand launches, international expansion and periods of rapid growth, I've helped founders and leadership teams navigate the realities of scaling businesses at pace.
I've led senior marketing functions and worked with executive teams across the UK, US, Europe and Australia. Along the way, I've built and led teams of 40+, managed multi-million pound P&Ls, launched products and brands from concept, repositioned businesses for their next phase of growth and helped brands scale into international markets.
After years of operating inside high-growth businesses, I noticed the same pattern appearing time and time again: brands rarely struggle because they lack ambition. They struggle because growth outpaces clarity.
Teams become siloed, channels become disconnected and marketing becomes reactive rather than strategic.
I started The MKTG Room to change that.
Today, I partner with founders, CEOs and leadership teams as a fractional CMO, strategic advisor and growth consultant, bringing senior marketing leadership without the long term overhead. I help brands create the clarity, structure and strategy needed to scale sustainably.
What I care about hasn't changed much since I started: marketing that's accountable to commercial results, brands that know exactly who they are and teams that are empowered to do their best work.
I believe the best ideas come from listening to customers, empowering teams and staying relentlessly curious.
Because the most successful businesses aren't built on channels or campaigns alone. They're built when brand, marketing, e-commerce, product and performance work together.
the person behind the room
Based in Manchester, I work with ambitious consumer brands across the UK, Europe and Australia, helping them build the foundations for long term growth
Results, not just recommendations.
A selection of outcomes delivered while leading marketing in-house, now available to The MKTG Room’s clients.
TRACK RECORD
£450m+
Combined revenue of brands led at CMO / Director level
Multi-sector
Fashion, Beauty, FMCG, Nutrition, Finance, Consumer Brands
OVER 15+
Years industry experience
+20%
Combined divisional YoY revenue growth (THG)
+20%
YoY, record-breaking Black Friday with over 1.2M units sold (Lounge)
+172%
YoY growth in email automation revenue (ISAWITFIRST)
+21%
YoY traffic growth, +25% Impressions & +15% revenue (Lounge)
4.9
Blended ROAS achieved vs a 3.5 target
Record Breaking
+60% revenue, +75% orders & +92% sessions YoY BFCM (Bohomoon)
+217%
YoY revenue in Bohomoon’s highest ever trading month
+120%
YoY revenue growth (MyVegan, THG)
+21%
Divisional YoY EBITDA growth (THG)
Award Winning
Best Marketing Campaign, Channel 4, SU2C (ISAWITFIRST)
Drapers, Highly Commended, Best Marketing Campaign (Lounge)
MFAA X2 Winner
(Connected)
+75%
New customer growth via TikTok Lives across (ISAWITFIRST)
what people are saying…
“Any organisation looking for a marketing leader with the courage to shape bold strategy, the conviction to drive transformational change, and the empathy to lead teams with respect will gain immense value from Annie's expertise. Her ability to unite people around a shared vision while elevating both performance and culture makes her an exceptional asset to any forward-thinking organisation.”
Mars Craig, COO / CPO
- Hello Molly
“Through my work with founders, CEOs and leadership teams, I’ve learnt that the people who create the greatest impact are those who’ve experienced the realities of scaling from the inside. Annie is one of those leaders.
Having led growth within founder-led, high-growth businesses herself, she understands the opportunities, the challenges and the difficult decisions that come with building ambitious companies. It’s this lived experience that makes her advice so valuable. She doesn’t offer strategy for strategy’s sake, she knows when to think long term, when to adapt in the moment, and how to focus on the decisions that deliver measurable ROI, strengthen EBITDA and create lasting commercial value.
More than anything, Annie brings clarity. She cuts through complexity, challenges thinking constructively and helps founders focus on what will genuinely move their business forward. If you’re looking for someone who understands the realities of scaling because she’s lived them herself, Annie is exactly the kind of strategic growth partner you want around your leadership table.”
Louise Stephenson, Founder / Partner - The LCap Group
“I’ve had the pleasure of working with Annie for the past ten years, and genuinely don’t think I’d be the leader I am today without her. She has one of the most brilliant minds, and every conversation with her leaves you seeing things differently. She has an incredible ability to balance commercial thinking with creative, people and purpose in a way that’s incredibly rare.
I’ve been lucky enough to be part of Annie’s team, and I’m beyond grateful for everything she’s taught me over the years, and continues to teach me. She creates an environment where people feel trusted, challenged and inspired to do the best work of their careers.
Annie is the kind of leader who transforms businesses, and also her people, in the best way. Any organisation that has the opportunity to work with her is incredibly fortunate.”
Jade Connolly, Creative Director - Bohomoon
“Annie has a great balance of strategic thinking and commercial awareness. She asks the right questions, keeps the wider business in mind and focuses on what will genuinely make a difference rather than doing something for the sake of it.
We’ve had countless conversations over the years where we’ve challenged each other’s thinking, shared ideas and talked through different situations, and I always value Annie’s perspective. I have a huge amount of respect for what Annie has achieved throughout her career and wouldn’t hesitate to recommend her to any business looking for an experienced, commercial marketing leader.”
Natalie Fahey, CMO - Craftd
‘Working with Annie taught me what great marketing leadership really looks like. She has an exceptional ability to turn ambitious projects into clear plans, align teams, and ensure they're executed to a very high standard.
Annie creates drive within a team. She simplifies the noise, keeps everyone focused on what matters most, and consistently delivers with impact.
I'd recommend Annie without hesitation to any business looking for a marketing leader who is ambitious and disciplined to drive performance.”